HubSpot vs Marketo: Choosing the Perfect Marketing Automation Tool
- November 22, 2023
Digital marketing is an enormous world and it has grown into marketing automation now! In the world of marketing automation there are two giants, that are HubSpot vs Marketo. These two are like the superman and ironman of marketing automation and they are here to make your job a lot easier.
But that’s not where it ends, there is a lot more for you to absorb, keep reading!
Now, let’s break it down. We will introduce you to both HubSpot vs Marketo. Following that, we will further explain what sets them apart and who they are best utilized for. Ready? Let’s go!
What is Marketo?
Marketo started back in 2006 and the main aim it had was to help CMOs and their teams prove that their marketing efforts are worth it. At first, it was just about managing leads. But now, it’s grown into a huge marketing tool. Here’s what it offers:
- Take care of your leads
- It automates marketing tasks for you
- Marketo is big on account-based marketing
- It has smart campaigns (which just means it automates workflows).
- It handles your emails as well
- Helps to manage digital ads.
- It gives you detailed reports about your performance
What is HubSpot Marketing Hub?
HubSpot is a big tool with a lot of options to look at. One of those is Marketing Hub, which handles marketing automation. Not to forget that HubSpot is not just about marketing. It also has other tools like s:
- Sales
- Service Hub
- Operations
- CMS
- Commerce
For now, let’s just discuss Marketing Hub for now because it’s the most like Marketo.
With the help of Marketo university and multiple different endorsements from people who have used it first hand, we have collected some insights to make a comprehensive comparison between the two platforms. Keep reading to see what we have got for you!
HubSpot Vs Marketo Price Comparison
Let’s start with the payment plan. HubSpot starts at $20 per month and it is a monthly billing cycle. Whereas Marketo doesn’t list its prices online. They offer according to what you pay based on how much they have to manage for you.
If you want a free CRM, HubSpot wins because Marketo doesn’t have one, free or not.
To compare HubSpot’s cost with Marketo all you need to do is to get a quote from Marketo and then you will be able to see how it stacks up against HubSpot’s prices.
Moreover, HubSpot’s price may also vary depending on how many people use it and how much marketing stuff they have to do for you.
We look forward to discussing your specific needs with our Expert Hubspot and Marketo team. Book a Free Consultation Call for HubSpot and Marketo Services.
HubSpot Has A User-Friendly Approach
HubSpot is known for its user-friendly interface. This makes it an accessible option for marketers of all experience levels. The platform has a simple setup process. that guides users in adding contacts, emails, and forms in an easy, step-by-step manner. HubSpot’s unique feature is its built-in customer relationship management (CRM) system, which eliminates the typical integration challenges associated with third-party tools. This seamless integration allows users to start leveraging marketing capabilities right away. Helps smooth the transition to complex marketing automation without Steep learning curve The design helps teams quickly deploy and efficiently use the platform.
Marketo Offers Advanced Onboarding
Marketo’s onboarding process is more a little bit complexed as compared to HubSpot. It requires assistance from IT and requires integration with existing CRM platforms. The users are convinced to have HTML experience and IT support for setup.
HubSpot Has The Easiest Navigation
It won’t be wrong if we say that HubSpot’s interface is modern and very easy to navigate. All tools are neatly organized in the top navigation bar, making it user-friendly for beginners.
Understanding these tools are not a big deal, but still if you feel you need some help, reach out to us for the easiest hubspot consultancy you can find!. Don’t wait any longer!
Navigating Marketo's Interface
You might need some time to get a hold of Marketo’s interface as it is divided into sections like marketing activities and Analytics which we think can get a little overwhelming for the new users.
Automation in HubSpot
HubSpot simplifies automated marketing campaigns with its visual workflow builder, allowing users to create powerful campaigns without prior experience.
Advanced Automation in Marketo
Marketo offers deeper automation capabilities with Smart Campaigns, enabling users to customize and optimize campaigns extensively, including detailed conditions based on various metrics.
Marketo CRM Integration Vs HubSpot
HubSpot includes a built-in CRM. It effortlessly connects with other HubSpot products. Comparatively, Marketo integrates with existing CRM platforms like Salesforce or Microsoft Dynamics.
Simplified Customer Data Management with HubSpot
HubSpot’s CRM system tracks customer databases all through their sales, marketing, service, and operations, which makes the data management very simple for users.
Simplified Data Flow with HubSpot CRM
HubSpot CRM makes it easy for sales and marketing teams to share data without any hassle. It is very simple to use for the new users and above all, it is completely free! Plus, it connects with over 100 third-party CRMs as well.
Marketo's CRM Integration
Marketo doesn’t have its own CRM, but it syncs well with Salesforce and Microsoft Dynamics 365. Through connecting with other CRMs it makes sure you can easily share data between Marketo and your CRM.
Analytics and Reporting: Marketo's Getting The Lead
Both HubSpot and Marketo offer solid reporting tools. But Marketo goes further with advanced options like business intelligence and journey analytics. These features give you deep insights into leads and programs, although they might cost you a little extra as well.
HubSpot: Perfect for the Beginners
HubSpot’s simplicity and all-in-one approach makes it a great pick for all the small businesses. With its freebies and affordable pricing, you can start small and grow at your own pace.
Book a free consultation with our experts HubSpot team for getting more info about HubSpot Services.
Marketo: Made For The Stable Businesses
We are saying it! Marketo is the best option when it comes for companies using Salesforce or Dynamics. The only drawback you might find is that it comes with a learning curve and a higher price tag.
Zapier Integration
HubSpot vs Marketo: Which should you choose?
HubSpot gives an all-in-one solution that covers sales, marketing, provider, operations, trade, and content management. Its ease of use and seamless integration across those areas make it an excellent preference for small and medium-sized organizations that want comprehensive visibility into patron interactions with out the want for extensive customization. The platform allows you to without problems music the entire purchaser journey, ensuring which you have the insights important to make informed selections. While HubSpot may additionally lack some of the advanced personalization and customization alternatives observed in greater complex gear, it offers greater than enough functionality for corporations of this length.
Marketo, then again, focuses completely on advertising automation and is built for businesses that require greater powerful and specialized advertising capabilities. To fit the visibility HubSpot gives, you’ll want to integrate Marketo with different structures, that could complicate things relying for your crew’s technical understanding. However, for big firms with greater complicated marketing operations, Marketo’s advanced automation features are remarkable. It’s especially suitable to businesses with big budgets and the need for sophisticated advertising and marketing strategies that contain excessive-degree customization and multi-channel automation.
On The Ending Note
In the end, choosing between either HubSpot and Marketo implementation, it depends on what works best for your business. Each has its own advantages, so pick what fits your needs.
Ending it up, if you want help with CRM, MarTech, and integrations, check out Mountainise. We work with Salesforce, HubSpot, Google Analytics and even offer consulting services to move your business forward. Let’s work together to boost your marketing efforts. Get in touch with Mountainise today and see your business take a flight higher!
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