MARTECH
And
MARKETING OPERATIONS
Get your Marketing Technology Stack in Order & Streamline Operations
Up Your Marketing Game
Marketing is the art of getting the right message…in front of the right people…at the right time to attract and retain customers. Companies can have brilliant marketing campaigns and still not see (or understand) the true ROI due to clunky systems setup. Companies might have great technology, but might not be utilizing them in the right way. Let us help you 101% your marketing operations.
Here’s the state of marketing spend in 2023:
$2.44 Billion
Estimated Digital Ad Spend in USA alone in 2023.
$21.4 Billion
The 2023 MarTech Spend in the USA.
$9,500/mo
The 2023 average PPC campaign spend per month.
8.7%
Total Marketing Operations Spend as a percentage of company revenue.
Understanding The New World of Marketing
Want to know what is marketing Technology(MarTech) and why is it crucialin today’s landscape?
Not sure what to consider in your Marketing Operations (MOPs) Strategy?
Mountainise MarTech Setup & Enhancements
- Salesforce Marketing Cloud
- Pardot (Marketing Cloud Account Engagement)
- HubSpot
- Eloqua
- Amazon Marketing
- Cloud (AMC)
- Marketo
- ZoomInfo
- Lead Forensics
- Apollo.io
- LinkedIn Sales Navigator
- Wiza
Mountainise Marketing Operations Services
- 1Brand Strategy
- 2Marketing Strategy
- 3CDP & CRM setup
- 4Marketing Automation
- 5Marketing Attribution Reporting
- 6Market Research and TAM Reporting
- 7Marketing Data
- 8Visualization
- 9Campaign Setup & Analysis
Mountainize Business Transformation Process
Through thousands of integrations projects, we have developed a unique Mountainise Business Transformation Process that allows our customers to see wins faster. Whether you are looking to eliminate manual data entry, cleaning up systems for smoother operations, or have better real-time visibility into various opreations, we are here to provide a template for this path.
Frequently Asked Questions
MarTech refers to software and platforms—such as marketing automation, CRM, analytics, and advertising tools—that streamline and optimize marketing efforts. Mountainise’s MarTech consulting helps businesses leverage the right technologies to reach, engage, and convert target audiences more effectively.
It keeps customers engaged, answers questions instantly, and helps close more sales. Your team saves time by focusing on bigger tasks while routine work is handled smoothly in the background.
Marketing operations (MarOps) encompasses the people, processes, and technology behind effective marketing. It covers campaign execution, analytics, and performance measurement. Mountainise aligns MarOps with overall business goals, ensuring consistent messaging and robust lead management.
MarTech platforms integrate data from multiple channels—social media, email, web analytics—giving marketers a holistic view of campaign performance. Mountainise uses this data to refine targeting, messaging, and budget allocation, resulting in higher conversion rates and lower customer acquisition costs.
Marketing attribution reporting tracks which campaigns, channels, or touchpoints contribute most to conversions and revenue. This is crucial for budgeting and strategic planning. Mountainise sets up clear attribution models (e.g., multi-touch, first-touch) so executives can invest in high-performing channels.
MarTech platforms unify data from CRM, e-commerce, social media, and more—building a 360-degree customer view. By analyzing these insights, Mountainise helps personalize engagement strategies that boost customer loyalty and overall satisfaction.
