Generative AI-Driven Marketing: What's Next? | Register Now!
- Feb 15, 2024 | 1 PM EST
- Online Webinar
Date & Time: March 28, 2024 | 1 PM EST
Format: Online Webinar
The “Generative AI-Driven Marketing: What’s Next?” webinar, held on 28th March 2024 via Zoom, successfully gathered MarTech industry leaders and forward-thinking startup founders to shed light on the evolving landscape of marketing in the age of Generative AI. Throughout the 45-minute session, attendees were immersed in rich discussions on how Generative AI is reshaping marketing strategies, from enhancing personalization and customer engagement to revolutionizing content creation and data analysis. The conversation also navigated through the complexities of ethical considerations, the importance of transparency, and the need for responsible AI integration in marketing practices, providing a holistic view of the potential and challenges of GenAI in the marketing domain.
In the webinar, the role of the moderator was adeptly filled by Jerry Suhrstedt, a seasoned Salesforce Business Analyst with a rich background spanning over 18 years in CRM technology, marketing strategies, business analytics, and media production. Jerry’s expertise in revolutionizing marketing approaches and leveraging technological advancements has notably led a Seattle-based home builder to impressive heights, showcasing his ability to drive organizational success and innovation.
The panelists brought together a diverse and accomplished group of industry leaders, each contributing unique insights into the integration of Generative AI in marketing:
Jalil Nawaz, CEO of Mountainise, stood out as a technology innovator with a decade of experience in digital growth, marketing automation, analytics, and business intelligence. His pioneering work in incorporating machine learning and AI into marketing technologies has significantly boosted revenue operations and sales pipelines, underlining his capacity to lead strategic decision-making and growth.
Chelsey Reynolds, a leader in Revenue Operations, brought a decade of experience in scaling marketplace and SaaS operations. Chelsey’s approach to marketing—viewing it as a holistic function that impacts all areas of a business—promised to provide invaluable perspectives on the operational and strategic aspects of leveraging AI in marketing practices.
Matt Swalley, the Chief Business Officer at Omneky, an AI Marketing Technology Platform, shared his passion for technology, artificial intelligence, marketing, and finance. Matt’s belief in the power of daily habits for achieving growth and his strategic leadership skills highlighted the practical and visionary aspects of incorporating AI technologies in marketing and business development.
Together, the moderator and panelists explored the cutting-edge intersections of technology and marketing, discussing the trends, challenges, and ethical considerations of employing Generative AI within the marketing domain. Their collective expertise provided a comprehensive overview of the current landscape and future directions of AI-driven marketing strategies.
Webinar Overview:
Our webinar dove into the evolving dynamics of Generative AI within the marketing landscape, initiating with an overview of the transformative impacts of GenAI on marketing strategies and operations. We delved into how Generative AI is currently shaping the marketing industry, discussing its implications for personalization, content creation, customer engagement, and analytics. The discussion further navigated the challenges and opportunities presented by integrating GenAI technologies, highlighting practical examples and innovative approaches to leveraging AI for marketing success.
Key Questions Addressed:
- How is Generative AI redefining customer engagement and content creation in marketing?
- The ethical considerations and challenges of integrating GenAI into marketing practices.
- Strategies for seamlessly incorporating Generative AI into existing MarTech stacks.
- The role of data privacy and security in the age of Generative AI-driven marketing.
Closing Remarks:
The session concluded with heartfelt appreciation for the insightful contributions from our esteemed panelists and the engaging participation of our audience. We underscored the notion that the exploration of Generative AI in marketing is an ongoing journey, filled with continuous learning and adaptation. Participants were encouraged to book a discovery call with Mountainise Inc. or to reach out via email or phone for more information and opportunities to further engage with the topic.
Contact Us:
- Website: Mountainise.com
- Email: cs@mountainise.com
