BizTech Associate (Marketing Automation)

Location: DHA Phase 8 Lahore
Timing: 5 PM to 2 AM (Onsite)
Experience: 6+ Months
Department: Business Technology / Marketing Operations
Employment Type: Full-time

About the Program

We are seeking a dynamic and tech-savvy BizTech Associate to join our team. The ideal candidate will have hands-on experience with marketing automation platforms, CRM tools, and data-driven campaign execution. This role bridges marketing and technology ensuring smooth operations, data accuracy, and optimized workflows to drive marketing effectiveness.

Key Responsibilities

• Manage and optimize marketing automation workflows using tools such as HubSpot, Active Campaign, or Pardot.
• Support CRM integrations (e.g., Salesforce, HubSpot CRM) and ensure data integrity across platforms.
• Build and execute email marketing campaigns, lead nurturing workflows, and segmentation strategies.
• Assist with marketing analytics, campaign performance tracking, and dashboard reporting.
• Collaborate with marketing, sales, and product teams to streamline processes through technology solutions.
• Troubleshoot and resolve technical issues related to marketing automation or integrations.
• Support implementation of new MarTech tools, including documentation and user training.

Required Skills & Qualifications

• Bachelors degree in Computer Science, Software Engineering or related
• 6 months+ experience in marketing automation or business technology roles.
• Working knowledge of at least one marketing automation tool (e.g., HubSpot, GHL, ActiveCampaign).
• Familiarity with CRM systems, Google Analytics, and data visualization tools (e.g., Looker Studio, Power BI).
• Strong analytical skills and attention to detail.
• Basic understanding of HTML/CSS or API integrations (a plus).
• Excellent communication and problem-solving skills.

What We Offer

• Opportunity to work at the intersection of marketing and technology.
• Exposure to modern MarTech and CRM ecosystems.
• A collaborative and learning-focused environment.
• Growth path into Marketing Operations Analyst, CRM Specialist, or BizOps roles.