
The Challenge and the Mountainise Solution
- Challenge: The client is a large enterprise with a complex product offering and a diverse customer base. The client has struggled to effectively segment and target their marketing efforts, resulting in low conversion rates and a lack of personalized experiences for their customers.
- Solution: Mountainise recommends using Marketo’s Marketing Cloud to improve the client’s marketing efforts. Mountainise sets up Marketo’s segmentation and targeting tools to help clients identify and target specific customer groups with relevant messaging and offers. Mountainise also implements Marketo’s email marketing and marketing automation tools to personalize the client’s marketing campaigns and streamline their lead nurturing efforts.