Full Time
Lahore – Pakistan
Posted 4 months ago
Location: DHA Phase 8 Lahore
Timing: 5 PM to 2 AM (Onsite)
Experience: Minimum 3 to 5 Years
Department: Business Technology / CRM Systems
About the Role
We are looking for a performance-driven Digital Marketing Executive with hands-on experience across SEO, AEO, GEO, content writing, and email marketing. The ideal candidate will be responsible for planning and executing data-driven marketing strategies to drive traffic, engagement, and conversions across digital channels.
Key Responsibilities
- Plan and execute SEO strategies to improve website rankings and organic traffic
- Optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine
Optimization) to enhance visibility across AI-driven platforms - Conduct keyword research, competitor analysis, and on-page/off-page optimization
- Create high-quality, engaging content including blogs, landing pages, and marketing
copies - Manage and execute email marketing campaigns, including segmentation, automation,
and performance tracking - Monitor and analyze campaign performance using tools like Google Analytics, Search
Console, and email platforms - Collaborate with design and development teams to improve website performance and
user experience - Stay updated with the latest trends in SEO, AI search, and digital marketing best
practices
Requirements
- 3–5 years of experience in digital marketing with strong expertise in SEO and content
marketing - Hands-on experience with AEO and GEO strategies
- Proficiency in SEO tools such as SEMrush, Ahrefs, or similar
- Strong writing and editing skills with attention to detail
- Experience with email marketing tools (e.g., Mailchimp, HubSpot, or similar)
- Basic understanding of HTML, CMS platforms (e.g., WordPress), and analytics tools
- Strong analytical mindset with the ability to interpret data and optimize campaigns
- Excellent communication and collaboration skills
What Success Looks Like
- Consistent growth in organic traffic and search rankings
- Improved visibility across search engines and AI-driven platforms
- High-performing content and email campaigns with strong engagement metrics
- Data-driven decision-making and continuous optimization of marketing efforts