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4 minutes

HubSpot and NetSuite Integration: A Practical Guide to Streamlining Complex Operations

HubSpot and NetSuite Integration
Contents

Jessica

Head of CRM & Marketing Automation at Mountainise

About Author

Certified CRM Consultant with 10+ years of experience in Salesforce, HubSpot, and Marketing Cloud implementations.

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Introduction

Since its inception, HubSpot has become one of the most trusted tools in the industry, particularly in financial and revenue management. But as industries evolve, so too have the solutions that HubSpot and NetSuite Integration, ensuring its versatility across different sectors. Today, we’ll explore the integration of HubSpot with other systems, particularly NetSuite, and discuss some of the challenges and solutions that arise in various industries.

The Requirement for Good NetSuite and HubSpot Integration

From retail to insurance and healthcare, HubSpot has seen great adoption in several sectors. For customer relationship management and sales management, businesses in many sectors like insurance and e-commerce depend much on Hubspot. But the difficulty lies in developing strong interfaces between NetSuite and HubSpot as well as other platforms, especially while working with sophisticated sales procedures. Field sales or a hybrid of cloud and physical inventory management systems add to these difficulties. 

For instance, in healthcare the process gets yet more complicated since clinics, doctors, and patients all play their part. Integrating tools like NetSuite and HubSpot calls for careful thought of compliance and data security given the possible handling of Personally Identifiable Information (PII). HubSpot’s adaptability, however, enables tailored integrations that can manage such complexity while still being compliant.

HubSpot and NetSuite Integration: A Strategic Approach

At Mountainise, we contend that creating an unduly intricate system to solve these problems is not always the answer. Rather, we advise using HubSpot’s current capabilities and modifying the integration procedure to satisfy corporate demands. HubSpot provides a range of objects to help this integration go off without a hitch. 

From a sales team perspective, the main obstacle is making sure sales teams use one system for their whole process rather than balancing several systems. Efficiency is the aim; a consolidated system enables sales teams to function without trouble. It is imperative when combining NetSuite with HubSpot that data moves easily and correctly between systems.

NetSuite HubSpot Integration

Sales, Finance, and the Need of Accuracy

Having one platform to handle their pipeline and close transactions helps the sales team, but the finance staff also needs precise and real-time information for revenue management and invoicing. Trust problems can develop without correct synchronization. Hence, the integration of NetSuite and HubSpot has to guarantee that information is always correct and current. There are a few strategies you can think about to control this:

  • Utilizing Deals as the Center: You may personalize the deal fields to grab vital information like billing amounts and dates if your sales staff works with agreements. Workflows can start updates to NetSuite upon deal completion, so maintaining synchronization between both systems.
  • Dealing with Data Duplication: Particularly if HubSpot is eventually linked with NetSuite, data duplication might be quite difficult. The most important thing is to make sure the NetSuite client ID is precisely associated with the proper HubSpot record. If there is no match, a new record may be created, which might compromise data integrity.
  • API Integration for Data Accuracy: For challenging integration needs, an API can be used to synchronise client data between NetSuite and HubSpot. This guarantees that the CRM’s data is uniform across all systems before any other information is added.

Choosing the Right Approach

Integrating HubSpot with NetSuite calls for a decision regarding which kind of data will travel between the two systems. Will you incorporate based on deals, invoices, quotations, or orders? Each strategy has its own benefits depending on the sophistication of your sales process:

  • Deals-Only Approach: The most basic approach is deals-only; nevertheless, for more sophisticated sales cycles, such in the healthcare or insurance sectors, it does not function well.
  • Quote to Invoice: For more complicated sectors, an approach depending on quotations is appropriate. Once the agreement is completed, NetSuite issues an invoice once the quotation is created and approved. Particularly useful for SaaS businesses and those with regular billing needs.
  • Order-Based Approach: Order-based approach is more complex since it mixes aspects of invoices and quotes. It is perfect for companies needing a thorough approach on both client orders and invoicing.

Create a Custom Integration

Although HubSpot and NetSuite have native integrations, they frequently fall short of meeting particular company demands. Custom integrations can be created to bring the HubSpot and NetSuite integration to a higher level. These connections will customize the procedure to fit your business strategy and guarantee the most effective data management possible. 

For businesses in demanding industries, tailoring is obviously necessary. A customized solution guarantees that your procedures match your particular business needs whether you opt to utilize orders, quotations, or invoices.

Conclusion: Take the First Step with a Strategy Session

Choosing the Right Integration Approach for Your Business Making a smart choice on how to bring all your systems together needs a really good grasp of how your sales flow works, how complicated your operations are, and what your CRM and ERP systems are actually capable of. If you’re getting bogged down with the headache of integrating HubSpot and NetSuite, we reckon it’s time to have a chat with one of our experts.

We’ll set up a free strategy session – no strings attached and our experts will really get under the hood of your business to figure out what’s going on and help you come up with a plan that’ll get you growing like a well-oiled machine.

Looking at e-commerce, healthcare or any other super complex industry, we get that it’s not always easy. That’s why we’re here to help you sort out all the knotty bits of getting your CRM and ERP to play nice. If you’ve got an integration puzzle that’s got you scratching your head, we’d love to hear about it and we’ll work with you to build a bespoke system that’s tailor made for your business.

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