Digital Transformation of Darussalam: A Case Study
Dive into Darussalam’s digital transformation journey as they combat unauthorized content uploads, maintaining brand identity and monetization in an increasingly digital age.
The path to digital transformation is not always straightforward, especially for a global shipping company grappling with multiple acquisitions, a varied product range, and diverse tech systems. This case explores the complexities faced by such a company in its quest to streamline sales, marketing, and revenue functions.
Background Snapshot:
Key Problem: The company juggled between HubSpot for certain sales and marketing functions and Salesforce for others, resulting in a disjointed user experience. The dilemma? Customers encountered a convoluted process when seeking support or exploring further opportunities. The goal was clear – integrate and simplify without dismantling both systems.
Approach Overview:
Stay tuned for the detailed results and implications that will shed light on the success and challenges of this transformative journey.
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Dive into Darussalam’s digital transformation journey as they combat unauthorized content uploads, maintaining brand identity and monetization in an increasingly digital age.
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