Location: DHA Phase 8 Lahore (Onsite)
Timing: 5 PM to 2 AM
Experience: Minimum 3 to 5 Years
Department: Business Technology / CRM Systems

About the Role

We are looking for a performance-driven Digital Marketing Executive with hands-on experience across SEO, AEO, GEO, content writing, and email marketing. The ideal candidate will be responsible for planning and executing data-driven marketing strategies to drive traffic, engagement, and conversions across digital channels.

Key Responsibilities

• Plan and execute SEO strategies to improve website rankings and organic traffic
• Optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine
  Optimization) to enhance visibility across AI-driven platforms
• Conduct keyword research, competitor analysis, and on-page/off-page optimization
• Create high-quality, engaging content including blogs, landing pages, and marketing
  copies
• Manage and execute email marketing campaigns, including segmentation, automation,
  and performance tracking
• Monitor and analyze campaign performance using tools like Google Analytics, Search
  Console, and email platforms
• Collaborate with design and development teams to improve website performance and
  user experience
• Stay updated with the latest trends in SEO, AI search, and digital marketing best
  practices

Requirements

• 3–5 years of experience in digital marketing with strong expertise in SEO and content
  marketing
• Hands-on experience with AEO and GEO strategies
• Proficiency in SEO tools such as SEMrush, Ahrefs, or similar
• Strong writing and editing skills with attention to detail
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, or similar)
• Basic understanding of HTML, CMS platforms (e.g., WordPress), and analytics tools
• Strong analytical mindset with the ability to interpret data and optimize campaigns
• Excellent communication and collaboration skills

What Success Looks Like

• Consistent growth in organic traffic and search rankings
• Improved visibility across search engines and AI-driven platforms
• High-performing content and email campaigns with strong engagement metrics
• Data-driven decision-making and continuous optimization of marketing efforts