We’ve always prided ourselves on being at the forefront of innovation in Revenue Operations (RevOps). Our monthly updates are more than just news, they are reflections of our commitment to pioneering change in the industry. Unlike many firms, we don’t simply adhere to established frameworks; instead, we continuously adapt and create new models that better serve the evolving needs of businesses.
Over the course of more than 500 implementations, we’ve seen firsthand how traditional frameworks like BANT, SPICE, or ABX have their merits. However, we’ve also observed that these frameworks, while useful in certain contexts, often fall short when it comes to addressing the complexities that businesses face today. For a long time, we used these frameworks across a variety of industries, but it became clear that a one-size-fits-all approach was not the answer.
Here’s where the breakthrough comes: Lucrative, the first industry-first framework in RevOps that has been designed to address the unique, multi-faceted nature of modern business structures. Unlike traditional frameworks that rely on a set of rigid rules or metrics, Lucrative is dynamic and adaptable, built around two core pillars: Core Engine and Modules.
The Core Engine is at the heart of this framework, founded on the RACI (Responsible, Accountable, Consulted, Informed) model. Why? Because RevOps is not about just one team or one process. Let’s take Marketing Qualified Leads (MQL) as an example: traditionally, MQLs are defined solely by the marketing team. But in Lucrative, MQLs are a cross-functional responsibility. Marketing may drive the process, but the Sales and Customer Success (CS) teams must also be involved for true implementation and impact.
This approach reflects the reality of today’s business environment, where success is not achieved in silos. As businesses evolve and restructure, so too must the Core Engine. That’s why we have developed multiple Core Engines that can be selected based on your company’s specific needs, business models, and structure.
Once you’ve chosen your Core Engine, the next step is selecting the right Module. Modules are tailored to your business operations. Whether you’re in a short sales cycle environment, a longer B2B or B2C cycle, or practicing ABM (Account-Based Marketing), the right module ensures that your RevOps framework is aligned with your strategic goals.
We’ve spent years refining this approach, and we believe it represents the most powerful system available to businesses today. Our Core Engine + Module framework is flexible, adaptable, and constantly evolving, so your business stays ahead of the curve. We are committed to continuous improvement, ensuring that this system won’t fail until its next release, as we build in real-time improvements based on client feedback and market changes.
We invite you to explore this revolutionary approach to RevOps and share your thoughts with us. How do you see this framework impacting your business? We’d love to hear your feedback and discuss how it could benefit your company.
At Mountainise, we don’t just keep up with the industry; we lead it. Join us as we continue to shape the future of Revenue Operations.
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